Customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM is a technology for managing all the company's relationships and interactions with customers and potential customers. The goal is simple: to Improve business relationships and to grow the business. CRM software allows you to track and manage inbound leads automatically and provide a platform for sales and marketing to better understand their impact. Typically understanding the business needs, user needs, future customer needs, the right CRM platform, and the plan to make it and share with all key stakeholders is key to success of a CRM. Natsoft is a partner of Salesforce, worlds largest CRM and cloud platform. As a partner of Salesforce, Natsoft helped its clients to get full visibility into their client's data and engagement which eventually helped deeper penetration, to stay on top in relationship and build help endorse which all eventually helped to succeed.